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Church website sliders? Use with caution.

Sliders are not the best use of church web page real estate.
The space on web pages (the real estate) is valuable. It should be used as effectively as possible. Allocating real estate, especially at the top of the landing page, for graphics that are ignored just doesn’t make sense.

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To rebrand or not to rebrand… That is the question

Simply put, ‘branding’ can be thought of as the overall message a person gets about your ministry. As Darrel Girardier puts it, “the 30-second elevator pitch” – points such as “what are the unique aspects of our ministry; if you get involved in our ministry, what are you going to come out with or get; what are we trying to solve for our community”.

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10 Tips for zooming into online church meetings (Part I)

To transfer information? Consider texting or sending an email instead.
To socialize? Nice, but team-building activities are more effective…and more fun.

That leaves situations where you and your church team really do need to brainstorm, discuss, and come to some decision.

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Why communication isn’t a person thing. It’s a core strategy

As a corporate communicator now church communicator, Girardier has a rare perspective. His excellent podcast about his first three years on the church staff has talking points that we all can learn from.

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Introduce your staff and profile your ministries – without all the hassles!

Being able to see details of the staff and volunteers helps people get a feel for the church and have some familiar faces to look for when they visit or come along to one of the ministries the church is running…


Church Online: The People, the Process and the Tech

We have been examining one of the biggest developments in church technology today: how to bring your church online. This is our third post in this series, following Jay Kranda‘s helpful videos regarding this issue as the basis. His analysis of church online really dovetails with my own experiences in helping churches develop online ministries….

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Dot Church: Just Fancy Shmancy?

Your church brand is very important. Perhaps when you think of the word brand, you think of your church logo or the graphics on your church’s website. Your brand is actually a combination of these, but it includes your domain name. We live in a very tech savvy world and more people are accessing the Internet now than ever before. In fact, most people will check out a church online before they ever walk through the front doors, so it is to your benefit to pay close attention to the way the vision of your church is being presented through your brand.

churchonline worship

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Church Online: The Steps

In our previous post about church online, we talked about how your church can reach out to a new, digital mission field. I have been helping businesses, churches and ministries with digital and mobile marketing for years now and I recently saw that Jay Kranda, the online campus Pastor at Saddleback Church, had a video…

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Churches – set your content FREE!

I came across a great video yesterday from Jason Caston talking about the future of tech & the church.

It’s a very thought provoking video – and got me thinking. The biggest takeaway I had from Jason’s vision of the future is the amazing variety of devices on which content will be consumed.

Man in Church

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Turning “On” your Offline Church

What’s  next in the world of churches, marketing and technology in  2016? Two words: Church Online. Not to be confused by the phrase ‘Online Church’. Keep reading… You may have heard the term Online Campus and you’re likely to have heard the phrase ‘Internet church’, as well. Many top churches have already set the tone…