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Why communication isn’t a person thing. It’s a core strategy

As a corporate communicator now church communicator, Girardier has a rare perspective. His excellent podcast about his first three years on the church staff has talking points that we all can learn from.

Church hacked + fixes

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How to fix and prevent church website hackings

When you hear the sentence, “The woodcutter hacked down the tree”, what image comes to your mind? Most likely, NOT a swift, clean cut. More like a series of heavy, rough blows that basically make a mess of the job. So, if someone hacked into your church’s website, you can imagine the damage they are…

Strategy and auditing for churches

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Step 0: What to Expect from a Church Communications Audit

If you are a pastor or church communication leader today, you know the challenges of communicating both with the members of your congregation and with your digital mission field. The communications field is developing and changing rapidly as more and more people adapt to the wide variety of digital, social and mobile, communications tools. It…

Easter prep

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Turtle or Bunny: How Churches can Properly Plan for Easter

With Easter quickly approaching, church leaders who plan for a long-term approach to retaining visitors as regular church members will find the most church growth during this season. In a way, the proper approach is much like the story of The Tortoise and the Hare. Deliberate planning can yield a result that extends far beyond the “event” of Easter.

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Dot Church: Just Fancy Shmancy?

Your church brand is very important. Perhaps when you think of the word brand, you think of your church logo or the graphics on your church’s website. Your brand is actually a combination of these, but it includes your domain name. We live in a very tech savvy world and more people are accessing the Internet now than ever before. In fact, most people will check out a church online before they ever walk through the front doors, so it is to your benefit to pay close attention to the way the vision of your church is being presented through your brand.

churchonline worship

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Church Online: The Steps

In our previous post about church online, we talked about how your church can reach out to a new, digital mission field. I have been helping businesses, churches and ministries with digital and mobile marketing for years now and I recently saw that Jay Kranda, the online campus Pastor at Saddleback Church, had a video…

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Churches – set your content FREE!

I came across a great video yesterday from Jason Caston talking about the future of tech & the church.

It’s a very thought provoking video – and got me thinking. The biggest takeaway I had from Jason’s vision of the future is the amazing variety of devices on which content will be consumed.

Why having a target audience is good stewardship

Today I had a great chat with Kathryn Binkley from Alyght about Target Audiences and Personas for churches. You can view the whole chat here – but I thought I’d distill the main reason why it is important for churches to think about targeting a specific audience (or audiences). That reason is this… Having a target…

3 blog posts from 2015 that I think you should re-read

As we come to the end of the year – I’ve been looking back at some of the things I’ve written about websites and digital communications for churches. There are 3 posts that stand out. These are posts I think are worth a second look – really useful and practical tips to help take your…

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The Easiest Way to add Free Stock Photos to your WordPress blog.

The power of imagery on the web is undeniable. Psychologist Jerome Bruner has uncovered some interesting studies that show while people only remember 10 percent of things they hear and 20 percent of what they have read, around 80 percent of people remember things they see or do.